"Binge flying"

A 27 February 2009 article Aviation - The need for green sky thinking in Ethical Corporation contains a reference to an expression that I have only heard used recently - "binge flying". It quotes this expression being used by Greenpeace UK.

In a 10 May 2007 post, Wordage attributes the phrase to Rough Guides founder, Mark Ellingham, and links to a 6 May 2007 Guardian article Travel: the new tobacco.

Given that some attribute the origins of Ryanair's success to transporting Londoners to visit the pubs of Dublin, Ireland for the weekend, perhaps the expression is appropriate to that kind of flying.